Voice of the president
Under the mission of the BX Group, we aim to create lasting corporate value, and will continue to pursue further evolution as our long-term vision of a ‘Comfortable Environment Solutions Group.
Under two concepts — “Life-In,” which focuses on delivering products developed from the perspective of everyday living, and “Lifelong Partnership,” which builds enduring relationships of trust with customers through a robust after-maintenance support system — we pursue value creation as a comfortable environment solutions group that addresses a wide range of social challenges, leveraging our strengths in technological development, research and verification, construction capability, and the human capital that underpins them all.
This April, our Group (hereinafter referred to as the “BX Group”) enters the final year of our three-year Medium-Term Management Plan, which commenced in fiscal year 2024. Under the current Medium-Term Management Plan, in order to transition to a management approach that places the highest priority on the efficiency required for sustainable growth, we aim to achieve permanent enhancement of corporate value by maximizing results through efficient business operations that make effective use of invested resources, as well as the development of the human talent that supports those operations. Furthermore, through the practice of capital cost-conscious management, we will continue to pursue sustainable growth and efficient profit generation, while advancing management strategies grounded in our policy for an optimal capital structure. Moreover, in pursuit of realizing a sustainable society in alignment with the principles of ESG management and the SDGs, we will continue to place emphasis on our environmental business centered around the keyword “Eco & Disaster Prevention” as part of our efforts to contribute to both the mitigation of and adaptation to climate change.
As a concrete initiative within our environmental business, given the increasingly urgent need for heat countermeasures during summer months due to global warming in recent years, we launched our “Heat Shielding Business” in fiscal year 2024, targeting factories, warehouses, and school gymnasiums — which serve as evacuation shelters during emergencies — with the aim of suppressing temperature rises inside buildings. In this business, by installing our flagship heat shielding sheets on indoor ceilings, we achieve the effect of cutting radiant heat by 97% and reducing the perceived temperature by 3°C, making this initiative an effective measure for preventing heatstroke during summer months and improving working environments, while also contributing to reductions in power consumption, electricity costs, and CO2 emissions when air conditioning is in operation. Additionally, amid a growing trend in the construction of refrigerated and frozen warehouses as well as food processing facilities, we launched our thermal insulation door “Cool Keeper Tosen-bo” — featuring the heat insulation performance essential for refrigerated and frozen warehouses — in fiscal year 2025, marking the start of our “Thermal Insulation Business. The BX Group has positioned “heat shielding” and “thermal insulation” as key focus keywords for future growth, and we will continue to drive forward with full force our environmental business initiatives that encompass both of these areas.
Marking the occasion of our 70th founding anniversary on April 18, 2025, we established the slogan “Not just shutters. Bunka Shutter.” and introduced our mascot character “Boosha.” Under this slogan, we will continue to broadly communicate that our company and the BX Group are dedicated to protecting the safe and secure lives of people, and work toward fostering greater understanding and trust among all of our stakeholders.
The BX Group has launched a new three-year Medium-Term Management Plan with fiscal year 2026 as its final year, and the entire Group is united in pressing forward toward the achievement of its targets. In addition, as a growth strategy for enhancing corporate value, we have set forth a business strategy looking ahead to 2030: “Over 3,000 Toward Enhanced Corporate Value. This strategy entails actively pursuing borrowing to fund investments aimed at our growth strategy, in order to drive further evolution as a comfortable environment solutions group, thereby improving our ROE and PER, and ultimately lifting our share price to above 3,000 yen.
The BX Group will continue to pursue the permanent enhancement of corporate value by fulfilling our mission of “contributing to the development of society and realizing the happiness of people through diverse, people-, society-, and environment-friendly manufacturing and services,” and by evolving as a “Comfortable Environment Solutions Group that consistently provides customers with peace of mind and safety.” We sincerely ask for your continued support and guidance.
Representative Director President and Executive President
Hiroyuki Ogura
